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Auntie Anne's Pretzels


Product, purpose, and people are what set Auntie Anne’s® Pretzels apart from other franchise concepts. We equip aspiring business owners with the same know-how that turned a small farmer’s market stand into the world’s largest soft pretzel chain. Our strength and success as a franchise system have been proven since 1988. Our corporate support team will guide you through the process from initial interest to your first sale, and that’s just the beginning. We’ll continue to provide consulting and support to you on a regular basis.



Our Product:

The statement holds true, “It’s not a pretzel, it’s an Auntie Anne’s®.” Unique in flavor and texture, Auntie Anne’s soft pretzels stand above the rest. The quality of our soft pretzel dough, its hand-rolled, freshly-baked nature, along with the warm responsiveness of our crew members makes a visit to Auntie Anne’s® as comforting as the food. We pride ourselves on knowing and promoting best-in-class quick service experiences.


Our People:

People are truly the secret ingredient to Auntie Anne’s® success. Behind the scenes, our Franchise Business Consultants and Corporate Support Teams work in tandem to boost franchise business operations through real estate, crew member training, register support, marketing, advertising, legal, operations, menu innovation, accounting, and more.


Our Purpose:

Auntie Anne’s® was founded on the motivation to help others. Our purpose is unchanged – we aspire to help others. That is why we do what we do; that is why we exist. From the first shovel that goes into the ground to build a new location to the clever quip that’s printed on our packaging to the relationships we build with our landlords, our franchisees, and our guests, we exist to help others.


Our History:

Auntie Anne’s® got its start in 1988 when Anne Belier bought a stand in a Pennsylvania farmer’s market. After some experimentation, “Auntie” Anne created a hand-rolled soft pretzel recipe that customers quickly dubbed “better than the best you’ve ever tasted.” The popularity of Auntie Anne’s® pretzels grew first by word of mouth, and then through franchised store locations. Around the world, guests savor Auntie Anne’s® fresh, hot, golden-brown soft pretzels in malls, airports and travel centers, colleges and universities, Walmarts®, military bases, and entertainment centers.




In my opinion the beauty of being part of a franchise system is that you’re able to utilize operations that have been tried and tested.  - Lisa Fullerton, Multi-Unit Operator, West Region
As a franchisee, you decide how far you want to go. You’re in control, and noone can merge you out of that job.  - Ernie Boyce, Multi-Unit Operator, Mid-West Region
Whether you’re an experienced business person or a first-time franchisee, Auntie Anne’s® corporate staff offers a lot of support to help you grow your business.  - Bret Stewart, Multi-Unit Operator, Northwest Region
Auntie Anne’s® is not the typical franchise system. We’re involved in other franchise concepts, and the relationship with Auntie Anne’s® is much more of a collaborative one.  - Scott Rubin, Multi-Unit Operator, Mid-West & West Regions



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2870 Peachtree Rd NW #915-3661
Atlanta, Georgia 30305
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